Redditch Regeneration

CHARM Building

Our innovative virtually plastic free development.

The development, known as the CHARM building, is the first of its kind in Europe and has transformed the site of a former factory carpark near Redditch train station. 

The project is the result of collaborative working with Redditch Borough Council and is part of the CHARM (Circular Housing Asset Renovation & Management) partnership, made up of representatives from four European countries: the UK, France, Belgium and the Netherlands. 

The CHARM building provides 12 affordable homes built using carefully sourced plastic free alternatives as an example of what can be achieved to reduce environmental impact. 

Each apartment features high end finishes, with plastic free alternatives installed such as wooden kitchen units and aluminium window frames, wiring using a mineral based insulation rather than the usual plastic, and solar thermal heating systems helping to reduce fuel bills. 

The new homes have been constructed using timber panels from, low carbon manufacturing facility, LoCaL Homes.