Redditch Borough Council has given its approval for a planning application to convert a former industrial site, Clive Works, into 72 new, quality social homes.

We have achieved planning approval for our bold scheme to transform the land where a needle factory once stood into a thriving community of affordable housing.

Redditch MP Chris Bloore signalled his support for the decision saying: "I warmly welcome the planning approval for 72 new social homes at Clive Works, which marks the final phase of GreenSquareAccord’s £35 million regeneration project in the heart of Redditch.

“This ambitious redevelopment of disused industrial land into 199 high-quality, affordable homes across Edward Street and Britten Street is a major step forward in tackling our town’s housing shortage.

“With a focus on sustainability, low-carbon materials and lower energy bills for residents, this project delivers the modern, energy-efficient homes local families need. I’ll continue working to ensure every resident has access to safe, secure and affordable housing in Redditch."

The Clive Works development is the fourth and final phase of a £35million regeneration project we have spearheaded. Previous stages of the project saw 40 apartments provided at Passingham Place, which is named in honour of two late Redditch Councillors, 75 new homes built at Victoria Works and 12 flats delivered on Edward Street at the CHARM building.

Mike Nolan, our Head of Development, said: “We are thrilled to have the greenlight from Redditch Borough Council for our Clive Works scheme.

“Redevelopment concentrated on two roads near Redditch train station, Edward Street and Britten Street, will see a total of 199 high-quality affordable homes being built. By working in partnership, we are delivering the new affordable homes which Redditch needs.”

The Clive Works development will comprise of 72 one- and two-bedroom apartments.

Sustainability is at the heart of our regeneration project with 12 innovative virtually plastic-free homes on Edward Street alongside cycle storage and electric vehicle charging points available at the other schemes.

By building using sustainable, low carbon materials the homes will achieve a reduced overall energy demand resulting in lower heating bills for the occupants.